Work
Systems in daily operation, described in full.
Every case states the industry, the problem, what we built, what changed, how it is measured, and where a person stays in charge. Clients are named where they have agreed in writing, and our own products are named because there is nobody to ask.
Seven industries, one method
Every case
Hospitality and catering
United Arab Emirates
Thirty years of orders became a quoting engine
A long-established catering business serving private and corporate events across two emirates.
Result: Quotes that took a phone call and a day now start from a number the customer built themselves.
Data and reporting automation
AI agent development
Read the case
Group marketing
United Arab Emirates
Nine businesses, one board-level view
A family-owned group with operating companies across automotive, infrastructure and financial services.
Result: Leadership sees every company on one page, refreshed nightly, instead of quarterly.
Data and reporting automation
Read the case
Events management
United Kingdom and Spain
A week-long private event that answered its own questions
A private host running a multi-day celebration abroad for around twenty guests.
Result: Guests got answers at 2am without the host being awake.
AI product development
AI agent development
Read the case
Healthcare and counselling
Singapore
Clinical intake with no AI where a client could meet it
A private psychology and counselling practice.
Result: Enquirers get a structured, plain-language report within minutes.
AI consulting and assessment
AI product development
Read the case
Creator and personal brand
United Arab Emirates
A creator business that runs while the creator creates
Aastha Chopra (@aastha_sochic), a Dubai-based lifestyle creator working with fashion, beauty, wellness and travel brands, named with her written permission.
Result: Publishing and outreach happen on a schedule, without her at a keyboard.
AI agent development
Data and reporting automation
Read the case
Financial markets intelligence
United Arab Emirates
Our own product
Market noise turned into a plain-English daily read
Decifer Markets, Decifer's own market intelligence product, public since March 2026 and named because it is ours.
Result: The system has run in production since March 2026, and every dated incident in its record produced a permanent fix rather than a note.
AI product development
Data and reporting automation
Read the case
Education
United Kingdom curriculum
Our own product
A learning companion where the marking is arithmetic, not opinion
Decifer Learning, Decifer's own guided companion for the UK National Curriculum, in beta and named because it is ours.
Result: A child gets curriculum-linked explanations, practice and feedback in plain language, with encouragement that does not punish a wrong answer.
AI product development
AI consulting and assessment
Read the case
A figure appears here only with the before measurement, the after measurement taken the same way, and the client's written permission. That is why you can believe the ones you see.
Discuss a business process
Thirty minutes on the process you want to improve. You will know what the right solution looks like, what it would take to build, and what it should return.
Replies come from a named person in Dubai within one working day.