Decifer Marketing
Marketing intelligence
Decifer Marketing turns campaign, channel and audience data into a plain-English read on what is working, why, and what to do next.
Open MarketingData and reporting automation
Make business information usable.
Your data lands in one place you can query, including the data trapped in documents, and the reports assemble themselves from figures computed in code.
Built with Supabase, BigQuery, Google Analytics 4, Claude, Vercel.
The situation you are probably in
The information exists. It is in spreadsheets, PDFs, proposals, six dashboards and one person's head. Every month someone spends days assembling a report that is out of date by the time it is read, and nobody can answer a simple question without a meeting.
What we do about it
We start by getting the data out of wherever it is stuck and into a standard database you own. Then we connect the tools you already pay for, so the numbers pull themselves nightly. Reports are composed from those facts in code, which means nothing in them can be invented. Where a model is used at all, it only writes the sentences, and a test checks that every figure in the sentence is one the code computed.
Typical engagement. A measurement setup takes one to two weeks at a fixed fee and is the usual first step. Full data and reporting builds run three to eight weeks.
What you receive.
Concrete things, not outcomes on a slide. This list is the scope of the engagement.
- 1
Your historical documents and spreadsheets turned into one queryable database
- 2
Connections to the platforms you already use, refreshing on a schedule
- 3
A report or dashboard built backwards from the five questions you actually ask
- 4
Written definitions so everyone means the same thing by a lead, a sale or a customer
- 5
The raw data exported somewhere you control, so the numbers are yours
A good fit when
- Someone assembles the same report by hand every week or month
- The same fact lives in three places and they disagree
- You are about to spend money on AI or marketing and cannot measure the before
The right starting point when
Two teams disagree about what the numbers should say. Start with the assessment. Agreeing one definition per figure is week one of the work, and a report is worth building once that is settled.
There is no data yet, only plans. The system that produces the data comes first. We build that, then add the reporting layer once real numbers are flowing.
Not sure which of these is you? Describe the process and we will point you at the right one, on this page or another.
Price it before you commission it
Put the hours the task takes today, the salary of the person doing it and any quote you hold through the payback calculator. It shows the yearly saving, the payback period and the arithmetic behind both. Free, and nothing is stored.
Run the payback numbersThings you can check.
Figures from our own systems that this service draws on. Each one names its source.
- 719
- documents from thirty years of trading, searchable in weeks
- 16
- data sources feeding one set of numbers everyone reads
- 120+
- tables of business data you could export tomorrow
Every figure names its source. How we count. The investing system runs on a broker paper account, not real money.
Built this way for ourselves
Decifer Marketing is a public product we run with the same method this service uses. Open it before you hire us.
Live
Work of this shape
Hospitality and catering
United Arab Emirates
Thirty years of orders became a quoting engine
A long-established catering business serving private and corporate events across two emirates.
Result: Quotes that took a phone call and a day now start from a number the customer built themselves.
Data and reporting automation
AI agent development
Read the case
Group marketing
United Arab Emirates
Nine businesses, one board-level view
A family-owned group with operating companies across automotive, infrastructure and financial services.
Result: Leadership sees every company on one page, refreshed nightly, instead of quarterly.
Data and reporting automation
Read the case
Creator and personal brand
United Arab Emirates
A creator business that runs while the creator creates
Aastha Chopra (@aastha_sochic), a Dubai-based lifestyle creator working with fashion, beauty, wellness and travel brands, named with her written permission.
Result: Publishing and outreach happen on a schedule, without her at a keyboard.
AI agent development
Data and reporting automation
Read the case
Financial markets intelligence
United Arab Emirates
Our own product
Market noise turned into a plain-English daily read
Decifer Markets, Decifer's own market intelligence product, public since March 2026 and named because it is ours.
Result: The system has run in production since March 2026, and every dated incident in its record produced a permanent fix rather than a note.
AI product development
Data and reporting automation
Read the case
Make the next AI project one the business can measure.
Thirty minutes with the founder, no slides. You will know what the right solution looks like, what it would take to build, what it should return, and which part to start with.
Replies come from a named person in Dubai within one working day.