Decifer Marketing
Marketing intelligence
Decifer Marketing turns campaign, channel and audience data into a plain-English read on what is working, why, and what to do next.
Open MarketingThe situation you are probably in
The monthly report costs somebody two days of copying numbers between tabs, and it arrives describing a month that is already over. Between reports, nobody looks, because looking means assembling. The business is flying on a photograph taken three weeks ago.
What we do about it
The agent pulls from every named source on a schedule, computes every figure in code, and writes what changed in plain English, because a wall of numbers is a report nobody reads. It arrives where your team already looks: the inbox, the morning, the same time. The model writes the sentences around figures it was handed; it is never the source of a number. When a source breaks, a named person is told, rather than the report quietly shipping a gap.
Typical engagement. Two to six weeks depending on how many sources need connecting, then a monthly line to keep the connectors healthy as the platforms change.
Where this already runs
Five reports arrive on schedule across our own systems with nobody assembling them: a Monday memo and daily digest from sixteen marketing data sources, a Monday digest across a nine-company group, a weekly parent digest in our learning product, and a morning brief and end-of-day wrap in our market intelligence product. The mechanism is identical whatever the sources are.
Most builds of this shape start with the two-week assessment: we map the process as it runs today, cost it, and write the scope. The fee is credited in full against the build.
Start with the two-week assessmentWhat you receive.
Concrete things, not outcomes on a slide. This list is the scope of the engagement.
- 1
Every source connected and pulled on a schedule, with the list written down
- 2
Every figure computed in code, with the model writing sentences, never numbers
- 3
What changed, said in plain English at the top, before the tables
- 4
Delivery where your team already looks, on the schedule you set
- 5
An alert to a named person when a source fails, instead of a silent gap
- 6
The history kept in a database you own, so any figure can be traced back
A good fit when
- Somebody assembles the same report by hand every week or month
- The numbers live in three or more systems
- Decisions wait on the report arriving
The right starting point when
The questions change every day rather than repeating. The ask-your-data agent answers ad hoc questions from the same records, showing the query behind each figure.
You need to be told the moment something moves, not on Monday. A monitoring agent watches continuously and escalates to a named person when a threshold is crossed.
The sources are external: news, filings, competitors. That is the research agent: it reads overnight and writes the brief before anyone is awake.
Not sure which of these is you? Describe the process and we will point you at the right one, on this page or another.
Price it before you commission it
Put the hours the task takes today, the salary of the person doing it and any quote you hold through the payback calculator. It shows the yearly saving, the payback period and the arithmetic behind both. Free, and nothing is stored.
Run the payback numbersThings you can check.
Figures from our own systems that this service draws on. Each one names its source.
- 16
- data sources feeding one set of numbers everyone reads
- 30+
- jobs that run overnight so nobody has to remember to start them
- 5
- months running every day with nobody operating it
Every figure names its source. How we count. The investing system runs on a broker paper account, not real money.
Built this way for ourselves
Decifer Marketing is a public product we run with the same method this service uses. Open it before you hire us.
Live
Work of this shape
Group marketing
United Arab Emirates
Nine businesses, one board-level view
A family-owned group with operating companies across automotive, infrastructure and financial services.
Result: Leadership sees every company on one page, refreshed nightly, instead of quarterly.
Data and reporting automation
Read the case
Financial markets intelligence
United Arab Emirates
Our own product
Market noise turned into a plain-English daily read
Decifer Markets, Decifer's own market intelligence product, public since March 2026 and named because it is ours.
Result: The system has run in production since March 2026, and every dated incident in its record produced a permanent fix rather than a note.
AI product development
Data and reporting automation
Read the case
Make the next AI project one the business can measure.
Thirty minutes with the founder, no slides. You will know what the right solution looks like, what it would take to build, what it should return, and which part to start with.
Replies come from a named person in Dubai within one working day.